Hero lockup
Cream on navy. The full ceremonial mark: TT monogram, TREND, INTERIOR, gold rules, HOME BUILDERS. For posters, mastheads, OG cards, vehicle livery, signage.
Marks, palette, type
A working brand kit for press, partners, sub-contractors, sign painters and printers. Free to download for editorial and partner use. For anything else, drop us a line.
The marks
Three lockup variants for three contexts. Each renders in cream on navy and navy on cream.
Palette
Four colours hold the brand. Click any hex value to copy.
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Primary brand. Backgrounds, text on cream.
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Page surface. Type on navy.
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Hairlines + intrinsic-mark accents only.
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Pure black for monochrome reproduction.
Typography
Three families. Each has a role. They don't trade roles.
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TREND
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Cape Town, since 2010
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021 788 2348
Rules
If you're using the marks publicly, follow these.
Do
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Reproduce the lockup in cream on navy or navy on cream.
Both tone pairings carry the brand. The intrinsic gold inside the lockup (the rules above and below HOME BUILDERS) stays gold in both modes.
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Maintain clearspace equal to the monogram width on every side.
Nothing competes inside that margin. Photographs, type, panels and edges of the canvas all sit outside.
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Use the monogram alone where horizontal space is tight.
Mobile nav, favicons, social avatars, embroidery on overalls. The TT mark stands on its own.
Don't
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Don't recolour the lockup outside the locked palette.
No red, no blue, no purple. Navy, cream and gold are the only legal colours for the brand mark.
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Don't squish, stretch, skew, or rotate the lockup.
The proportions are locked. Always scale uniformly. If it looks wrong, the proportions are wrong.
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Don't add taglines, addresses or phone numbers under the lockup.
The lockup is the lockup. Supplementary information sits in its own block elsewhere on the page or layout.
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Don't abbreviate the firm's name.
Always Trend Interior Home Builders, in full. Never "Trend Int.", never "TIHB", never "Trend" alone.
Files
Monograms as scalable SVG, full lockup as a ZIP pack with print-grade PNG variants (transparent and on-bg, navy and cream). The monogram is pure geometry, so it scales without losing fidelity in any vector tool.
